Privacy Policy

Last updated: June 19, 2026

At Wren Tools, we believe that your personal information belongs to you, and we take our responsibility to protect it seriously. This Privacy Policy explains what data we gather when you visit wrencotools.com, why we gather it, how long we keep it, and the choices you have at every step. By using our website, you agree to the practices described below.

1. Who Is Responsible for Your Data

Wren Tools operates this website and acts as the data controller for all personal information collected through it. You can reach us at any time at contact@wrencotools.com or by mail at 4102 Desert View Dr, San Antonio, TX 78217, United States.

2. Information We Collect

We collect information in two ways: directly from you when you take an action on our site, and automatically as you browse.

Information you provide directly:

Account and order data: name, billing and shipping address, email address, phone number, and payment details when you place an order or create an account.
Communications: any message, question, or feedback you send us via email or our contact form.
Marketing preferences: whether you opt in to receive promotional emails or newsletters from us.

Information collected automatically:

Device and browser data: IP address, browser type and version, operating system, and device identifiers.
Usage data: pages visited, time spent on each page, links clicked, referring URLs, and search queries entered on our site.
Transaction data: purchase history, cart contents, and checkout behavior.
Cookie and tracking data: information collected through cookies and similar technologies (detailed in Section 8 below).

3. How We Use Your Information

Every use of your data serves a specific, legitimate purpose:

Order fulfillment: processing payments, arranging shipping, sending order confirmations and tracking updates.
Customer support: responding to your inquiries, resolving disputes, and handling returns or refund requests.
Site improvement: analyzing traffic patterns and user behavior to make our website faster, easier to navigate, and more useful.
Marketing (with consent): sending promotional emails, special offers, and product updates when you have opted in. You may opt out at any time.
Fraud prevention and security: detecting and blocking fraudulent transactions, unauthorized access, and other harmful activity.
Legal compliance: meeting our obligations under applicable federal and state laws, including the FTC Act and the CAN-SPAM Act.

4. Legal Bases for Processing

We rely on the following legal grounds to process your personal data:

Contract performance: processing necessary to complete your purchase and deliver your tools.
Legitimate interests: improving our services, preventing fraud, and maintaining the security of our platform, provided these interests do not override your rights.
Consent: sending marketing communications and placing non-essential cookies, where you have given clear, opt-in consent.
Legal obligation: retaining records as required by applicable law and responding to lawful government requests.

5. Sharing Your Information

Wren Tools does not sell your personal information. We share it only in the limited circumstances listed below:

Payment processors: to authorize and complete your transactions securely (for example, Shopify Payments and its banking partners).
Shipping carriers: your name and delivery address are shared with the carrier responsible for delivering your order.
Technology providers: Shopify (our e-commerce platform), email service providers, and analytics tools, each bound by strict data processing agreements.
Legal authorities: when required by a valid court order, subpoena, or applicable law, or to protect the rights and safety of Wren Tools, our customers, or the public.
Business transfers: in the event of a merger, acquisition, or sale of assets, your data may transfer to the successor entity, which will honor this Policy.

6. Data Retention

We keep your personal information only as long as necessary for the purposes described in this Policy. Order records are typically retained for up to 7 years to satisfy tax and accounting requirements. Marketing preferences and account data are retained until you request deletion or close your account. Automatically collected browsing data is generally retained for up to 24 months, after which it is aggregated or deleted.

7. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

Right to know: request a copy of the personal data we hold about you and learn how it is used.
Right to correct: ask us to fix inaccurate or incomplete information.
Right to delete: request erasure of your personal data, subject to our legal retention obligations.
Right to opt out of sale: as noted above, we do not sell personal data; however, if you are a California resident, you may submit a request under the CCPA to confirm this.
Right to non-discrimination: exercising any privacy right will never result in reduced service quality or higher prices.
Right to withdraw consent: for any processing based on consent (such as marketing emails), you may withdraw at any time without affecting prior processing.

To exercise any of these rights, email us at contact@wrencotools.com. We will respond within 45 days, as required by the CCPA. We may need to verify your identity before fulfilling your request.

8. Cookies and Tracking Technologies

Wren Tools uses cookies, pixel tags, web beacons, and similar technologies to make our site work properly and to understand how visitors use it. Here is a breakdown of what we use and why:

Strictly necessary cookies: essential for core site functions such as your shopping cart, checkout session, and account login. These cannot be disabled without breaking the site.
Performance and analytics cookies: tools like Google Analytics help us understand which pages perform well, where users drop off, and how we can improve the overall experience. Data collected is aggregated and anonymized where possible.
Functional cookies: remember your preferences such as currency or language settings so you do not have to re-enter them on each visit.
Marketing and advertising cookies: used to serve relevant ads on third-party platforms (such as Meta and Google) based on your browsing behavior. These are only placed with your consent.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies; however, doing so may affect how our website functions. For marketing cookies specifically, you may also opt out through platform-level tools such as the Google Ads Settings or Meta's Ad Preferences.

California residents may also use the Global Privacy Control (GPC) signal to communicate opt-out preferences, which our site recognizes where technically feasible.

9. Marketing Communications (CAN-SPAM)

When you opt in to our email list, we may send you promotional messages about our tool offerings, exclusive deals, and company news. Every marketing email includes a clear, working unsubscribe link. Clicking it will remove you from our list within 10 business days, consistent with the CAN-SPAM Act. We will never add you to our list without your consent, and we will never mislead you about the origin or subject of our emails.

10. Children's Privacy

Wren Tools is intended for adults. We do not knowingly collect personal information from anyone under the age of 13. If you believe a minor has submitted personal information to us, please contact us at contact@wrencotools.com and we will promptly delete it.

11. Security Measures

We use industry-standard technical and organizational measures to protect your data, including SSL/TLS encryption for all data transmitted between your browser and our server, restricted access controls for staff handling personal data, and regular security assessments of our systems. While no online platform can guarantee absolute security, we are committed to continuous improvement of our safeguards.

12. Third-Party Links

Our website may contain links to external sites. Wren Tools is not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any third-party website you visit through a link on our platform.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we will provide additional notice, such as a banner on our website or an email to registered customers. Your continued use of our site after changes take effect constitutes acceptance of the updated Policy.